Brand Assets

Bitcoin Wire icon secondary

The Bitcoin Wire brand represents accuracy, reliability, and Bitcoin-only journalism. To help maintain consistent and proper use of our identity, we provide official brand assets and guidelines for partners, media outlets, and creators.

If you plan to reference Bitcoin Wire in articles, videos, news reports, or social posts, please use the official assets below and follow the usage rules.

1. Download Brand Assets

Download the official Bitcoin Wire brand assets here:

2. Official Logos

We provide 4 versions of our logo:

  • Primary Logo (for light backgrounds)
  • White Logo (for dark backgrounds)
  • 2 Square Icons (for favicons and social media)

Use only the files provided. Do not recreate, redraw, or alter the logo.

3. Color Palette

These colors represent the Bitcoin Wire identity:

UsageColorHex
PrimaryRadical Red#ff2b67
SecondaryLavender blush#ffe8ef

Maintain color accuracy when using the logo.

4. Typography

Our official typography ensures visual consistency:

  • Headings: PT Sans (Bold)
  • Body text: PT Sans (Regular)

When using our brand in media or press materials, match the general style if possible, but it is not mandatory.

5. Logo Usage Guidelines

To protect the integrity of our brand, please follow these rules:

Do

  • Use the official logo files
  • Maintain clear spacing around the logo
  • Use the proper logo version for light/dark backgrounds
  • Keep proportions and aspect ratio intact

Don’t

  • Do not stretch, distort, rotate, or crop the logo
  • Do not change the colors
  • Do not add effects, shadows, or outlines
  • Do not place the logo inside shapes or boxes it wasn’t designed for

If you need a custom version for a special use case, email us.

6. When to Use Bitcoin Wire Brand Assets

You are free to use our brand assets for:

  • News articles referencing Bitcoin Wire
  • Video mentions
  • Educational materials
  • Social media sharing
  • Partner banners
  • Media coverage

You may not use them for:

  • Impersonation
  • Misleading or fraudulent activity
  • Creating unofficial merchandise
  • Any activity that suggests endorsement without permission

8. Need Help or Custom Assets?

For special files, branding questions, partnerships, or media inquiries, contact us at: [email protected] or tag us on X (Twitter)

We usually reply quickly.